Ruckus Apparel is a Colorado-based brand inspired by “ancestry, grit, and gully”; the rest of their copy is the usual stuff about inspiration and pushing yourself to be better.  As for their shirts, most of them are classic logo tees, with the Ruckus name displayed in the usual crest, badge, and baseball team styles.  Their newer designs are on the clean side, with an established white/black/yellow color scheme.  The older ones are strikingly different, instead veering into the territory of horror/gore.  With a few exceptions, overall the selection doesn’t really do anything new, nor does it reinvent the curve in many ways.  They’re clearly aiming for a mainstream market, though, not people like me who need pretty illustrations to tempt them into buying a shirt.

One last note: could it hurt their models to make a facial expression that isn’t one of intense disgruntlement/pain/irritation?  It doesn’t really match the brand’s uplifting message. (Unless they’re trying to go for the elitist angle, in which case it works quite well.)

Shirts: $32.95

Shipping: Starting at $5 domestic.